Silicon Valley Growth Hacking Practical Notes

The term growth hacker originated from Silicon Valley. Simply put, this is a group of new talents who use data-driven marketing, iteratively verify strategies, and achieve explosive growth through technical means. In recent years, Internet companies have realized that this role can play a decisive role, so the demand for this position has also grown like a blowout.

The author of this book once served as the person in charge of growth under Sean Ellis, the father of growth hackers, and uses his personal experience to summarize the necessary routines, internal forces and tactics of growth hackers for you. This book not only has a logical and clear theoretical system, full of practical experience, but also first-line practical experience taught by growth experts of well-known Chinese and American Internet companies such as Pinterest, SoFi, Tantan, and Keep.

Whether you are a first-line product manager or marketing operator who is interested in growth, or a company management or founder who wants to introduce a growth team into the company, this book will thoroughly answer your questions about growth and help you truly implement growth for the first time. Apply the growth hacking theory to achieve exponential and sustainable growth through a systematic approach!