Social Psychology (11th Edition, Paperback)

David Myers' "Social Psychology" is a teaching material used by more than 700 colleges and universities in the United States for teaching social psychology. Multilingual, with a wide range of influence. This book is translated from the 11th edition.

The book is divided into four parts: social thinking, social influence, social relations, and applied social psychology. Chapter 1 (Introduction to Social Psychology) focuses on introducing the basic concepts of social psychology, important viewpoints, the influence of values ​​on psychology, and research methods in social psychology, laying the foundation for readers to systematically complete the following four social psychology courses. solid foundation. Part I (chapters 2-4) focuses on how we see ourselves and others. Involves self-concept, self-esteem, self-control, self-serving bias, impression management, social beliefs and judgments, and the interplay of attitudes and behaviors. The second part (chapters 5-8) focuses on how we influence and connect with each other, and deeply analyzes the power of social influence. Covers the cultural roots of attitudes and behaviors, the power of social conformity, principles of persuasion, and group influence. The third part (chapters 9-13) focuses on how we relate to each other, analyzing the positive and negative polarity of feelings and behaviors between people: prejudice, aggression, attraction and intimacy, altruism, conflict and reconciliation. The fourth part (chapters 14~16) focuses on applying the theoretical principles and research results in the previous chapters to real life. The application of social psychology actually runs through the whole book, but this part systematically introduces the application of social psychology in clinical, judicial, etc. Finally, it also looks forward to the relationship between social psychology and the future of sustainable human development, especially discusses the role that social psychology should play in the face of ecological crises such as population growth, excessive consumption, and global warming.

David Myers has given full play to his unparalleled talent in psychological writing, skillfully combining scientific rigor and humanistic breadth, with both sensibility and rationality, allowing readers to easily grasp the book during the pleasant reading process psychological knowledge. It can be said that Miles' Social Psychology has become the leader of similar books as soon as it came out. Even abstract and rigorous scientific knowledge can be presented through vivid illustrations, humorous cartoons, wise introductions, clear tables, and beautiful texts. The language is displayed vividly in front of the readers, making the learning of knowledge a pleasant journey. Every time Myers reprints, he will solicit opinions from teachers and students of psychology all over the world to ensure the academic frontier, precise definition, rigorous research and comprehensive theory of this book. In addition, some columns are also used to inspire readers to think, such as "focus" focusing on some classic research in the history of social psychology; "research features" introducing some major discoveries in current social psychology; The research path of psychology masters. This book is suitable for teachers and students majoring in psychology and sociology, as well as ordinary readers who are interested in social psychology.