manufacturing consumer

【Editor's Choice】

★Wang Ning, Ma Ling, Tian Feng, Yan Fei, Yang Zao, Li Junpeng, Chen Ying, Li Sanda, Zhu Yujie and other well-known scholars and cultural figures sincerely recommend

★TOP Introduction to Consumer Sociology, Douban 2022 Business Management Book, "Publisher" Magazine 2022 Tribute Book, New Weekly Blade Book Award, Jiemian News, "Caijing" Magazine, Today's Toutiao, 36 Krypton, Tiger Sniff 2022 Good Book……

★Why do we buy and buy? Why is it that the more you buy, the less happy you are?

★A brief history of 200 years of consumerism, how commodities became a new worldwide religion

★A cognitive map of consumerism with both depth and readability

★Clear the fog of consumerism and fully reproduce the collusion of businessmen, capital, advertising and the media

★In the consumer society, we tirelessly build a lifelong project called "self"

—————————

【brief introduction】

"Wanxiang" No. 001 work of the "Wanxiang" book series on social issues of gravity.

In just two centuries, the world has completely transformed from an agricultural society to a commercial society. In this era of extreme convenience and rapid development of consumption, social psychology and social culture have undergone profound changes. The rise of market forces has also spawned multiple changes in global society and politics. The prosperity of brands, large department stores, public relations and advertising, and the excessive packaging of commodity values ​​all affect the way of human self-cognition and self-realization, making us "evolve" from self-sufficient producers to "buying and selling machines".

Starting from Europe, where the commodity economy started in the 18th and 19th centuries, this book shows the birth and development of consumerism and commercial culture, and the process of becoming the center of modern life. Made us "consumers".

—————————

【Media recommendation】

The book is detailed and fascinating, providing us with a window to understand the history of consumer society.

——French "Liberation"

Antoni Galluzzo's writing is ambitious yet remarkably accessible. As he said, consumption has not always occupied the central position of people's life as it does today. This book explores the evolution of society into a "consumer society" in less than two centuries.

——French Economic Monthly "Economy New Interpretation"

Previously, there have been many criticisms pointing to the overexpanded consumer society and its inevitable result-"human beings become buying and selling machines". Jean Baudrillard described this phenomenon 50 years ago in his famous book The Consumer Society. But what is the history of the transition to a consumer society? What is the complex mechanism behind it? How has consumerism spliced ​​its way into cities, homes and the media? In "Making Consumers," sociologist Anthony Galluzzo deciphers the fascinating trajectory of consumerism's evolution.

——Télérama, a French cultural weekly

The author of this book has no theoretical conceit or ideology, but uses well-documented texts to show readers a variety of perspectives and examples, and tells the evolution of consumer society from 1800 to 2000 in an easy-to-understand manner.

——Pourla Science, a French monthly popular science magazine