thinking, fast and slow

The New York Times Top Ten Books of 2011

The new book has been on the market, and it has been in the top 20 of Amazon and the "New York Times" bestseller list for more than 20 consecutive weeks. It has been on the market for more than 7 months, sweeping the world's bestseller lists, and ranking in the top 50 of Amazon's overall list

"The Economist", "Wall Street Journal", "Guardian", "New York Times", "Financial Times", "Business Week", "Washington Post", and other foreign authoritative media, "Sanlian Life Weekly", "Business College", "Oriental Morning Post" and other well-known domestic media rushed to report, and readers at home and abroad received rave reviews

How rational are humans? - Thinking, fast and slow

In the book, Kahneman will lead us to experience the ultimate journey of thinking. He believes that our brains have two ways of making decisions, fast and slow. The commonly used unconscious "System 1" relies on emotion, memory and experience to make quick judgments. It has a wide range of knowledge and knowledge, enabling us to quickly respond to the situation at hand. But System 1 is also easy to be fooled. It sticks to the principle of "seeing is fact" and allows us to make wrong choices by illusions such as loss aversion and optimistic bias. The conscious "System 2" analyzes and solves problems and makes decisions by mobilizing attention. It is slower and less error-prone, but it is lazy and often takes shortcuts and directly adopts the intuitive judgment results of System 1.

In order to make readers truly understand the characteristics of the two protagonists, System 1 and System 2, Kahneman introduced many classic and interesting behavioral experiments, pointing out when we can trust our intuition and when we can't; Making better choices in business, at work, and in our personal lives, and how to use different techniques to avoid the thinking mistakes that often get us in trouble.

This book will revolutionize the way you think about thinking.

Editor's Choice

Fifty years ago, people thought we could control our minds. But in fact, our behavior is often influenced by many unseen factors. Although we are in the game of life, we don't understand the mechanics of the game, and prejudice often leads us to pursue the wrong things. Our perceptions and memories are unreliable, especially our own mental states.

There are still many unknown mysteries about human beings, and we don't know much about ourselves. Kahneman is like a pioneer of thought, and his research results provide an important fulcrum for us to understand ourselves. Kahneman has contributed more to the understanding of human thinking and choice than anyone else. As the most important psychologist in history, Kahneman reshaped cognitive psychology, rationality and causality analysis, reinterpreted risk, reinterpreted the relationship between happiness and wealth, and wrote this masterpiece. If you can only read one book this year, read this one.

Hot comments from the media and experts

This is a landmark work of social thought, comparable to Adam Smith's The Wealth of Nations and Sigmund Freud's The Interpretation of Dreams.

— Nassim Nicholas Taleb, author of Black Swan

This book is the masterpiece of a wisdom giant, which is highly readable, wise and profound. Buy it quickly, read it slowly, and read it over and over again. This book will change the way you think. After reading it, your view of work, the world and your own life will change.

--Richard H. Thaler, professor of economics at the University of Chicago and author of Nudge

This book is a masterpiece—a monumental, intellectually brilliant work by one of the greatest and deepest thinkers of our time. Kahneman deserves a Pulitzer Prize after his Nobel Prize.

--Daniel Gilbert, professor of psychology at Harvard University and author of The Harvard Lesson on Happiness

Daniel Kahneman is one of the most original and interesting thinkers of our time. Perhaps there is no one on this planet who understands better how and why we make our choices. In this wonderful book, he provides us with wisdom that will last a lifetime in a simple and engaging way. Although the method is simple, its content is very profound. This book is must-read for anyone with a curiosity.

—Steven Levitt, Distinguished Professor of Economics at the University of Chicago, author of Freakonomics and Freakonomics

An outstanding book, clear in detail, beautifully written, precise in interpretation, and eloquently told. It is suitable reading for all who have not completely failed System 2.

--"Guardian"

The content of this book is very rich: simple, profound, full of academic value and self-help value. Human thinking is so flawed that David Brooks, a New York Times columnist, writes that the work of Kahneman and Tversky will be remembered hundreds of years from now. Knowing yourself provides an important fulcrum. I strongly recommend everyone to buy and read this book.

—The New York Times Book Review

There are many good books on human rationality and irrationality, but there is only one masterpiece, and that is this book. It is the greatest and most insightful book on the human mind that I have ever read.

--"Financial Times"

deep meaning. Just as Copernicus denied the geocentric theory and Darwin proposed the theory of biological evolution, Kahneman showed us that we are not as rational as we thought.

--"Economist"

Over fifty years, Kahneman has written this admirable work through the study of human judgment, decision-making and choice. His elegant, powerful arguments and compelling evidence help us understand ourselves and our minds a lot.

——The Wall Street Journal

This book is a comprehensive and convincing account of how gullible our brains are. Based on his own research and that of many psychologists, economists and other experts, Kahneman has a remarkable ability to present decades of research results in an interesting language, Even a layman can understand it. This book is a very important book. Many science books are often inconsistent, with interesting chapters followed by dull ones. Not so with this book, which is a weighty book, full of charm and practicality, applicable to our everyday lives. Everyone should read this book.

-- "Boston Globe"