grotesque behavior

Why do we waste the exquisite food in a lavish dinner party, but still miss a coupon for a discounted meal?

When we make various decisions in life, we always think that we are making wise, rational choices. But is this really the case?

In this book, Dan Ariely takes us into the field of behavioral economics, overturning the once generally accepted assumption that our behavior is completely rational through a series of experimental studies. Whether it's coffee, losing weight, buying a car, or falling in love, our decision-making behavior is rife with all kinds of irrationality.

Identifying the forces behind behavior and decision-making in different domains, and finding solutions to common problems that affect our personal, business, and public life, is exactly what behavioral economics is about.

Irrationality is a human instinct and an invisible force that dominates human behavior and decision-making. However, these irrational behaviors are neither random nor senseless. They are systematic and predictable. Now, let's walk into these predictable irrationality together.