Influence

[brief introduction]

Influence has been a bestseller since its publication. Because of its influence, persuasion became a science. Whether you are an ordinary person or a person lobbying for a certain product or career point of view, this is a basic must-read, and it is the cornerstone of your understanding of other people's psychology. Psychologist Robert Cialdini explains why some people are persuasive and we are gullible. The six psychological weapons behind impulsively conforming to the behavior of others are the root of it all. Those masters of persuasion always use them skillfully to bring us into submission. After nearly 7 years of painstaking research, Cialdini discovered the 7th psychological weapon - the alliance, expanding the 6 psychological weapons into 7; the updated content of the book is as many as 100,000 words, including the latest research on behavioral psychology in the past 10 years With new discoveries, there are hundreds of new cases in business, management, technology, personal growth, family education, etc. in the past five years.

The citation rate of this book ranks the highest in social psychology, and has been nominated for the annual awards of the American Psychological Association and the American Psychological Foundation. It is one of the 75 must-read books for business recommended by Fortune magazine; in China, the "Influence" series of books has been ranked among the top 10 in the management bestseller list of major online and ground bookstores all year round.

[Editor's Choice]

● The marketing bible that is popular all over the world and has never been surpassed.

It has been sold worldwide for 35 years, with 5,000,000 copies sold, and it is a "modern Chinese dictionary" in the field of social psychology. In the book, the author explains to readers the seven basic principles behind the behavior of obeying others from a professional perspective: reciprocity, commitment and consistency, social identity, liking, authority, scarcity, and alliance. Explains to readers why some people are persuasive and we are always gullible. This book has far-reaching significance for business people and ordinary readers. It teaches you how to say "no" to persuasion professionals and helps you become an influential person to others.

● New upgraded version, faster, higher, stronger and more united!

Up to 100,000 words have been updated, 50% more new content than the previous edition. It brings together nearly 10 years of behavioral psychology research and discovery, and hundreds of new cases in business, management, technology, personal growth, family education, etc. in the past 5 years. A stunning masterpiece, updated again!

In particular, it is suitable for classic cases of marketing in the Internet age. Why are five-star reviews important? How does Starbucks use the Internet to consolidate the "warm and belonging culture" link with customers? How did Netflix make "The Squid Game" a global hit? 13 "online influence" analyzes give you a deep insight into how influence influences the Internet.

Upgrade 6 weapons to 7 weapons! After 6 years of painstaking research, the seventh weapon is finally available. I equal us, we are the expanded me. The common identity allows the audience and the Olympic athletes to share weal and woe, let us always remember that "blood is thicker than water", and let us have the intimacy of "when fellow villagers meet fellow villagers, tears are in tears".

According to different needs, the priority of using 7 kinds of weapons is given. Different motivations require different weapons: total strangers, cultivating relationships is important: you use reciprocity, liking, and alliances; with foundational relationships, you need to reduce uncertainty: social proof and authority are effective; relationships are in place, purpose It's what inspires behavior: Commitment and consistency and scarcity allow you to convince everyone.

● When you encounter the following situations, please be sure to open this book:

·You are a salesperson negotiating with a customer. You give quotation A, but the customer asks for at least half of the price reduction. Otherwise, you have to cooperate with competitors. How do you negotiate with them?

·You are the business manager of a competitive cooperation project. There are 3 competing companies competing in the same field. The products you provide are expensive. How do you win customers?

·You are an advertising planner, and you want to shoot an advertisement for Party A’s product. The product has great functions, but it also has a shortcoming. The client hopes that the audience will trust the product more. Should you mention its shortcoming in the advertisement?

·You are the marketing director of an online training company. If you want to sell a high-priced online course to a stranger across the screen, how do you convince the invisible person?

·You are a company executive and you want to implement a new strategic plan in the company. Some people support it, some people oppose it, and some people are "sitting on the fence". How do you persuade the "sitting on the fence" to get the support of the majority of people?

·You are the person in charge of internal training, and you want to teach nearly 300 salespeople in the company. How do you convey the sales skill of "persuasion" to every sales colleague?

You are looking for a job, and the Fortune 500 company you are about to interview with is very attractive to you. How can you guarantee 100% acceptance?

You are the mother of a 5-year-old child. The child has an introverted personality and high needs. He has just changed kindergarten. How can you help your child quickly integrate into the new group?